We work alongside founders and operators to research, plan, build, and launch, with AI woven into everything we do.
Tightly scoped engagements with senior-level attention on every project, from first research to live operations.
We build the fact base: bottom-up market sizing, competitive landscape, customer discovery, so your decisions start from evidence, not assumptions.
Positioning that actually differentiates, ICP definition, messaging architecture, and a GTM plan designed to launch, not collect dust in a shared drive.
Strategy without follow-through is just a document. We stay through implementation, building the infrastructure, processes, and systems to get you live.
Custom AI-powered workflows, automations, and operational tools designed around how your business actually works, not off-the-shelf templates.
You have a product or a thesis, now you need the strategic foundation and execution muscle to get to market. ISG works with founders to build the business around the idea, with AI integrated from day one.
Your business runs well, and there's a growing gap between how you operate today and what's now possible with AI. ISG helps you close that gap and unlock measurable gains in efficiency and revenue.
ISG is a specialized practice. Here's what that means in practice.
Every engagement starts with clarity. We define the problem, the deliverable, and the timeline before work begins, so nobody's guessing what success looks like.
We assemble the right mix of talent around every project, pairing strategic thinking with specialized execution expertise to deliver what the work requires.
We stay engaged through implementation until the work is live, tested, and running.
“I love getting into the trenches on operations, positioning, and go-to-market. There’s nothing better than working with my team, launching products, navigating the messy realities of scaling, and helping businesses unlock what’s possible when strategy and execution come together.”
Douglas Watson, Principal
Tell us what you're working on.
real.humans@inferencestrategy.caBased in Toronto. Working with clients locally and across Canada.